I was rushing through the aisles of my supermarket as I so often do the other day, to grab a couple of things for dinner when, my eye caught something that made me stop and linger. This is a hard thing to compel me do, so I went with it. These little glass pots of yogurt had the same effect on me as the dish ratatouille had on the food critic Anton Ego in the beloved movie of the same name and I hadn’t even tasted it….yet!
Even at a quick glance you can immediately see how it so different-looking from absolutely every other yogurt in a world that is now yogurt mad. The variety on the shelves today is mind-blowing…from the new craze of greek-style yogurt to yogurt that is touted to flatten your belly and keep you regular. Today it is so much harder to get people’s attention in a world where the choices for positively everything border on overwhelming. Why did this simple little thing do it for me?
I could immediately see that this jar and the packaging was meant to transport me to the days where housewives made their own jams and jelly to use themselves and to sell or give away to neighbors. Their little glass pots would have handwritten labels that were cut with those zig-zag dressmaking scissors and glued onto the glass, all sealed with a round piece of colorful cloth held on with a sturdy rubber band. And here it was again before me, this quaint and comforting image that made me feel happy and homesick at the same time.
And I knew what was happening, and fully aware that the guys and gals in the marketing department had spent many hours getting the appearance of this yogurt to make me feel just that, but I didn’t care. I decided to fall for it and grabbed a couple of jars “just to try it” The price of this yogurt alone should have stopped me ($1.49: nearly twice the price of anything I usually buy) but those little pots with their old-world feel were too persuasive.
I noticed it was made by Yoplait, a company that was started by six humble dairy farmers in France in 1965. It is the only yogurt I remember growing up with in Ireland, so the Yoplait company had staying power.
So…was it good? I nearly wanted it to taste ordinary and run-of-the-mill just so I could say: while packaging is hugely important (hugely!), the actual product had to win me over if I was going to buy this again. But…it was sublime.
So why did it taste so dang good? I had to get the inside scoop? I learned that pretty much every other yogurt (including the yogurt made by yoplait), is made in large batches and poured into containers fully set and ready to eat. Oui yogurt is made more like how you and I would make it (but obviously on a huge scale), where whole milk is added to yogurt culture, sugar, and fruit (if you choose). It is then poured into little glass jars and there it sits to set for 8 hours before it is ready to eat. (And apparently glass also preserves the integrity of the favor better than any kind of plastic counterpart). This is why it tastes homemade and as you know, homemade is always a very good thing.
Oui yogurt does not have the “tang” that permeates the newly popular Greek yogurt. Instead, it subtly sweet with a creaminess that feels like the best ice cream in the world. My favorite flavor so far is the tart cherry. I am one of those people who needs a little something sweet after dinner and it completely satisfies my craving. And there is something so wonderful about eating out of that sweet little glass jar wih its homemade label, (and yes, I am fully aware it is just a clever representation of a homemade, handwritten label, but I applaude the idea).
Some reviewers tout all the different ways the jar can be repurposed, but there are only so many pencil and Q-Tip holders you need, and, since there is no lid it cannot really be used to store condiments like my homemade pesto or leftover dressing etc. So if you become addicted to this lusciously creamy pot of heaven, make sure to recycle the glass!
The last word is that this yogurt is worth trying as it satisfies all of the criteria to make a wonderful eating experience: it creates a mood that reminds you of simpler days with its pretty homespun packaging, and, it tastes like a sweet treat that you perfected and made using milk from your very own cow grazing out in the pasture. This is a very idyllic take on a yogurt made by what is now one of the biggest food companies in the world (General Mills and Sodiaal) but I have to give them credit for finding a clever strategy that won me over both body and soul.